Bio 
 `I write things. 

I sell: names, verbs, sentences and a variety of tales. I also come up with specific words to define certain things. Things there isn't 
a word for, or things that need one with a better fit. 

Certain things, beings or feelings don't need words though, only an image —moving or still— or the space in between. This in between is really my thing: connecting ideas, words and images that already 'are', so they become 
something else. 

I do it for brands, agencies and cultural projects. Mainly for money but, sometimes, I just do it for myself. 
Education
2007 - 2012

Media studies, Film & TV production
Ramon Llull University, 
Facultat de Comunicació Blanquerna
Employment
2025 – 2026: Casa Bien. (Branding & Design)
Head of Narrative & Storytelling. 

  • Integrating storytelling into branding & design processes.

  • Leading the studio's Verbal identity, Naming & Copywriting services.

2022 – 2025; Freelancer
Creative Director & Copywriter

  • Developing creative concepts and storytelling for integrated campaigns. 

  • Helping brands define their tone of voice & creating high-end multimedia content from concept to delivery.

2021 – 2022; Hemper (Fashion)
Content & Brand Director. 

  • Defining the brand's annual content strategy & monitoring its implementation. 

  • Leading internal & external teams to deliver high-end multimedia content from concept to final delivery. 

  • Ensuring creative consistency across all outputs & mentoring younger creatives on the team.

2018 – 2021; Ascential Plc (Cannes Lions, WGSN)
Creative Lead. 

  • Leading internal and external teams to develop multimedia content from concept to final delivery. 

  • Ensuring creative consistency across all outputs.

2012 – 2018; Palosanto Studio (Film production)
Founder & Creative director.


  • Leading production and creative teams on film projects of different nature. 


Capabilities
Tech:
Adobe Suite / Figma / Gpt & Claude 

Fields:
Advertising / Marketing / Film & TV /Photography / Editorial 

Languages:
Spanish, Catalan, English (native).


Additional info
As a film director:

’Murmures’ 
Documentary (2023).

As a writer/photographer:
‘Me río de los nervios’ 
Poetry & Photography (2022).

Currently co-running Negra Mosca: 
a community photography & 
visual arts centre in Barcelona.
JORDI MARTÍNEZ
Creative Direction and CopywritingContact me
Novameat
Rebrand
2025
Lorem Ipsum...

Verbal Identity
Copywriting Verbal identity for Novameat, a plant-based protein brand that goes far beyond the supermarket shelf. Real change happens behind the scenes, and Novameat’s protein cuts are designed to unlock creativity in professional kitchens. No buts: fewer (and natural) ingredients, more nutrients and greater flexibility to create.  We created a brand with a distinct voice, ready to shift the conversation towards a future in which plant-based protein also means healthy and tasty, without compromise. The brand uses The Journal, a new editorial platform, as its main narrative tool – a carefully curated archive documenting the journey towards a new culinary tradition.
Top Jordi Martínez