I sell: names, verbs, sentences and a variety of tales. I also come up with specific words to define certain things. Things there isn't a word for, or things that need one with a better fit.
Certain things, beings or feelings don't need words though, only an image —moving or still— or the space in between. This in between is really my thing: connecting ideas, words and images that already 'are', so they become something else.
I do it for brands, agencies and cultural projects. Mainly for money but, sometimes, I just do it for myself.
Skills & Fields
Skills:
Creative Direction · Brand Strategy · Verbal Identity Integrated Campaigns · Brand Storytelling · Concept Development · Tone of Voice · Multimedia Production · Content Strategy
Fields:
Advertising / Marketing / Film & TV / Editorial /
Art curation & programming
Languages:
Spanish, Catalan, English (native).
Additional info
Film director:
’Murmures’ Documentary (2023).
Writer/photographer:
‘Me río de los nervios’ Poetry & Photography (2022).
Co-founder:
Negra Mosca – community visual arts centre, Barcelona.
Currently based in Barcelona
jordimartinezcd@gmail.com