I sell: names, verbs, sentences and a variety of tales. I also come up with specific words to define certain things. Things there isn't a word for, or things that need one with a better fit.
Certain things, beings or feelings don't need words though, only an image —moving or still— or the space in between. This in between is really my thing: connecting ideas, words and images that already 'are', so they become something else.
I do it for brands, agencies and cultural projects. Mainly for money but, sometimes, I just do it for myself.
Education
2007 - 2012
Media studies, Film & TV production
Ramon Llull University, Facultat de Comunicació Blanquerna
Employment
2025 – 2026: Casa Bien. (Branding & Design)
Head of Narrative & Storytelling.
- Integrating storytelling into branding & design processes.
- Leading the studio's Verbal identity, Naming & Copywriting services.
2022 – 2025; Freelancer
Creative Director & Copywriter
- Developing creative concepts and storytelling for integrated campaigns.
- Helping brands define their tone of voice & creating high-end multimedia content from concept to delivery.
2021 – 2022; Hemper (Fashion) Content & Brand Director.
- Defining the brand's annual content strategy & monitoring its implementation.
- Leading internal & external teams to deliver high-end multimedia content from concept to final delivery.
- Ensuring creative consistency across all outputs & mentoring younger creatives on the team.
2018 – 2021; Ascential Plc (Cannes Lions, WGSN) Creative Lead.
- Leading internal and external teams to develop multimedia content from concept to final delivery.
- Ensuring creative consistency across all outputs.
2012 – 2018; Palosanto Studio (Film production) Founder & Creative director.
- Leading production and creative teams on film projects of different nature.
Capabilities
Tech:
Adobe Suite / Figma / Gpt & Claude
Fields:
Advertising / Marketing / Film & TV /Photography / Editorial
Languages:
Spanish, Catalan, English (native).
Additional info
Contact info
As a film director:
’Murmures’ Documentary (2023).
As a writer/photographer:
‘Me río de los nervios’ Poetry & Photography (2022).
Currently co-running Negra Mosca: a community photography & visual arts centre in Barcelona.
jordimartinezcd@gmail.com
Currently based in Barcelona