CANNES LIONS 2021

Concept | Creative direction | Edit

2021 was the big comeback year for many festivals, and Cannes Lions: The International Festival of Creativity was no exception. I was tasked to create a series of films to launch the big creative themes that would drive the festivals multi-platform content, as well as a campaign to encourage submissions for the awards.

We decided to use our most powerful tool at hand, The Work’s archive, to create a series of tongue in-cheek pieces in which visuals, text and context come together to showcase the festivals diverse and layered storytelling.

CL21 8 big themes - Are you stalking me?

In a world where data seems to be the new gold and brands struggle to connect with their audience in a meaningful way, what’s the difference between being personal and crossing the line? Could an algorithm replace human interaction?

CL21 8 big themes - Building back better

Can brands help save the world?

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CL 2021: This is your moment.

Cannes Lions Awards are the Benchmark for creative excellence in advertising. The year of the festival’s big comeback, we needed to create a campaign that highlighted the relevance of Lion winning work and inspired the best creatives, strategists and marketers in the world to submit their own.

  • Jorge Artola (8 big Themes)

    Born and raised in Panama city and currently based in Madrid, Jorge’s elegant work spans across Advertising, Graphic Design & Motion Graphics.

    Charlotte Tatham (This is your moment)

    All round creative mastermind currently based in London.

  • Clare Barry

    Creative Director at LIONS.

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