COLORO x WGSN SS24

Concept | storytelling | Creative Direction

WGSN and Coloro join forces twice a year to launch the 5 key colours for each season. This collaboration unveils much more than a trendy color palette, it opens up a window to the future of color and gives you the tools to harness its full potential. For the launch of SS24, we opened up a digital portal to a whole new universe where you can experience the true power of Coloro’s system with your whole being. We created a world based in each of the 5 colours and built a dedicated landing where our audience could experience them in a fully immersive way.

Eye-catching visuals

The different worlds were build based on the sensorial and psychological context surrounding the palette, allowing us to showcase each color with greater nuance and complexity.

Immersive digital experience

The gamification of the experience gave our audience the opportunity to step into a new reality where they could interact with each colour through their own motion.

Teyosh
Digital art directors duo based in Amsterdam and Belgrade. Specialising in 3D and animation, they create for all sorts of digital touchpoints, from still imagery to short videos, UX/UI and VR/AR experiences.
Jordi Garreta
Jordi is a 29-year-old creative technologist & interaction designer.
Sound Node studio
Based in London, the studio provides a full range of sound services and solutions for film, broadcast, multimedia and other audio-visual programs.
Akinna Aquino
Multimedia producer currently based in London.
Charlotte Tatham
All-round creative mastermind currently based in London.